A New Category of Alt Beverages
BUUZ® is a 37-terpene functional formulation engineered to produce light alcohol-like sensations — warmth, ease and a mild lift — through receptor systems rather than ethanol.
BUUZ®
BUUZ® is a 37-terpene, data-driven botanical formulation developed by Eybna to bring light alcohol-like sensations into low- and no-alcohol beverages — warmth, ease, a light buzz, and reduced alertness, without ethanol.
Designed through BNA™ to interact with mood-related biological pathways, BUUZ® was evaluated in three double-blind, placebo-controlled consumer studies with 485 participants, using 5 mg in a 250 mL carbonated beverage.
BUUZ® delivered measurable alcohol-like sensory effects at 45 minutes, with no significant difference in negative effects compared to placebo.
485
Participants
37
Terpenes
4
Receptor systems
5 mg
Per 250 mL serving
Consumer Studies
Three randomized, monadic, double-blind, placebo-controlled consumer studies. Participants consumed a 250 mL carbonated beverage containing either 5 mg BUUZ® or placebo.
Percentage of change in the feeling 45 minutes after drinking
Validated, Certified and Awarded
Food Grade
Only Natural Ingredients
Botanical Derived
OU Kosher
Non GMO
Tolerability
No significant difference in negative effects versus placebo.
Across all three studies, participants reported no significant difference in negative effects between BUUZ® and placebo.
How It Works
BUUZ® was designed to create one coherent alcohol-alternative sensation through botanical terpenes instead of ethanol.
Endocannabinoid system
Supports the body’s sense of balance and ease, helping shape the relaxed, settled quality of the BUUZ® experience.
GABA
Associated with downshifting and reduced tension, helping create the softer, calmer side of the alcohol-alternative sensation.
Serotonergic
Linked to mood, warmth, and emotional tone, contributing to the light social lift that makes the experience feel more open and pleasant.
Dopamine
Connected to reward, motivation, and anticipation, helping give BUUZ® its subtle “buzz” without relying on ethanol.
Focus Category Winner
Judged live against the flavor majors.
BUUZ® won the category. SupplySide Global Ingredient Idol 2025, Focus Category Winner.
How it goes into your product.
Supplied as
Liquid terpene formulation
Use level
5 mg per 250 mL serving
Designed for
Low and no-alcohol beverages
Sensory
Warmth, ease, light buzz
Clean label
Botanically derived, no ethanol
Customization
Adjustable to your base and format
Compliant with the frameworks your market requires.
FEMA and EFSA compliant. Manufactured in certified facilities. Market-specific regulatory dossiers are prepared per formulation and territory.
Download the White Paper
BUUZ® White Paper, January 2026. Three randomized, monadic, double-blind, placebo-controlled consumer studies.