Custom Solutions
Your formula. Your IP.
BNA™ Formulation-as-a-Service turns a plain-language brief into a finished ingredient. The formula, the regulatory dossier, and the spec - built for your product, owned by you.
Custom Solutions
Your formula. Your IP.
BNA™ Formulation-as-a-Service turns a plain-language brief into a finished ingredient. The formula, the regulatory dossier, and the spec - built for your product, owned by you.
Choose your route
From botanical to receptor - at scale.
Three routes to a formulation built around your product, your sensory target, and your market. Every route ships with a regulatory dossier for its market.
SELF SERVE
Mix & Match
Fastest path in
Sample proven, off-the-shelf formulations from the Master Catalog and build your own recipe - the fastest way to get a working ingredient in hand.
SELF SERVE
Mix & Match
Fastest path in
Sample proven, off-the-shelf formulations from the Master Catalog and build your own recipe - the fastest way to get a working ingredient in hand.
RECOMMENDED FOR:
Teams that want to move fast on a proven, ready-to-use formulation.
SELF SERVE
Mix & Match
Fastest path in
Sample proven, off-the-shelf formulations from the Master Catalog and build your own recipe - the fastest way to get a working ingredient in hand.
RECOMMENDED FOR:
Teams that want to move fast on a proven, ready-to-use formulation.
GUIDED
Light Custom
Guided precision.
Tailor proven blend profiles to your brief - adjusting characteristics, intensity, and cost without a ground-up timeline.
GUIDED
Light Custom
Guided precision.
Tailor proven blend profiles to your brief - adjusting characteristics, intensity, and cost without a ground-up timeline.
RECOMMENDED FOR:
Teams that want a proven base tuned to their brief, with room to iterate.
GUIDED
Light Custom
Guided precision.
Tailor proven blend profiles to your brief - adjusting characteristics, intensity, and cost without a ground-up timeline.
RECOMMENDED FOR:
Teams that want a proven base tuned to their brief, with room to iterate.
MOST ADVANCED
Full Custom
Exclusive. Validated. Yours.
A bespoke formulation developed from the ground up, mapped through BNA™ and validated with receptor and EEG testing.
MOST ADVANCED
Full Custom
Exclusive. Validated. Yours.
A bespoke formulation developed from the ground up, mapped through BNA™ and validated with receptor and EEG testing.
RECOMMENDED FOR:
Teams that want an exclusive, IP-protected profile designed for one product.
MOST ADVANCED
Full Custom
Exclusive. Validated. Yours.
A bespoke formulation developed from the ground up, mapped through BNA™ and validated with receptor and EEG testing.
RECOMMENDED FOR:
Teams that want an exclusive, IP-protected profile designed for one product.
Three routes -
one unique outcome
For teams that want to move fast on a proven, ready-to-use formulation.
Journey Timeline
01
Browse the Master Catalog
02
Order samples
03
Build your recipe
04
Order and ship
For teams that want to move fast on a proven, ready-to-use formulation.
Journey Timeline
01
Browse the Master Catalog
02
Order samples
03
Build your recipe
04
Order and ship
For teams that want to move fast on a proven, ready-to-use formulation.
Journey Timeline
01
Browse the Master Catalog
02
Order samples
03
Build your recipe
04
Order and ship
Recommended for teams that want
Move fast on a proven, ready-to-use formulation
Self-serve and experiment without a formal project
The shortest possible path from selection to shipment
Recommended for teams that want
Move fast on a proven, ready-to-use formulation
Self-serve and experiment without a formal project
The shortest possible path from selection to shipment
What you get
130+ catalog SKUs
Build-your-own recipe
Sample-first ordering
Shortest lead time
Regulatory dossier
What you get
130+ catalog SKUs
Build-your-own recipe
Sample-first ordering
Shortest lead time
Regulatory dossier
For teams that want a proven base tuned to their specific brief with room to iterate.
Journey Timeline
01
Share your brief
02
We tailor a base blend
03
Sample & iterate
04
Finalize & produce
For teams that want a proven base tuned to their specific brief with room to iterate.
Journey Timeline
01
Share your brief
02
We tailor a base blend
03
Sample & iterate
04
Finalize & produce
For teams that want a proven base tuned to their specific brief with room to iterate.
Journey Timeline
01
Share your brief
02
We tailor a base blend
03
Sample & iterate
04
Finalize & produce
Recommended for teams that want
A proven base tuned to their specific brief
A lower minimum order and room to iterate
Custom character without full-custom lead time or cost
Recommended for teams that want
A proven base tuned to their specific brief
A lower minimum order and room to iterate
Custom character without full-custom lead time or cost
What you get
Brief-led tailoring
Sampling & iteration support
Lower MOQ
Library-backed speed
Regulatory dossier
What you get
Brief-led tailoring
Sampling & iteration support
Lower MOQ
Library-backed speed
Regulatory dossier
For teams that want an exclusive, IP-protected profile designed for one product.
Journey Timeline
01
Define the feeling
02
Map the biology
03
Validate with receptor & EEG testing
04
Deliver your validated sample
05
Scale on a dual supply chain
For teams that want an exclusive, IP-protected profile designed for one product.
Journey Timeline
01
Define the feeling
02
Map the biology
03
Validate with receptor & EEG testing
04
Deliver your validated sample
05
Scale on a dual supply chain
For teams that want an exclusive, IP-protected profile designed for one product.
Journey Timeline
01
Define the feeling
02
Map the biology
03
Validate with receptor & EEG testing
04
Deliver your validated sample
05
Scale on a dual supply chain
Recommended for teams that want
A proven base tuned to their specific brief
A lower minimum order and room to iterate
Custom character without full-custom lead time or cost
Recommended for teams that want
A proven base tuned to their specific brief
A lower minimum order and room to iterate
Custom character without full-custom lead time or cost
What you get
Brief-led tailoring
Sampling & iteration support
Lower MOQ
Library-backed speed
Regulatory dossier
What you get
Brief-led tailoring
Sampling & iteration support
Lower MOQ
Library-backed speed
Regulatory dossier
COMPARE
Compare the three routes
Not sure which fits? Here’s how the three routes line up at a glance.
ROUTE 01
Mix & Match
ROUTE 02
Light Custom
ROUTE 03
Full Custom
Most Advanced
Best for
Self-serve exploration, fast launch
Tailored brief, guided iteration
Exclusive IP, receptor-validated
Starting point
Master Catalog SKU
Proven base blend
Ground-up formulation
Customization
Recipe assembly
Profile tuning
Full bespoke design
Validation
Catalog-validated
Iteration rounds
Receptor + EEG testing
IP ownership
Shared catalog
Shared base, tuned
Exclusive - owned by you
Lead time
Shortest
Moderate
As fast as 48H
MOQ
Catalog standard
Lower MOQ
From 250 mL
Regulatory dossier
ROUTE 01
Mix & Match
Best for
Self-serve exploration, fast launch
Starting point
Master Catalog SKU
Customization
Recipe assembly
Validation
Catalog-validated
IP ownership
Shared catalog
Lead time
Shortest
MOQ
Catalog standard
Regulatory dossier
Included
ROUTE 02
Light Custom
Best for
Tailored brief, guided iteration
Starting point
Proven base blend
Customization
Profile tuning
Validation
Iteration rounds
IP ownership
Shared base, tuned
Lead time
Moderate
MOQ
Lower MOQ
Regulatory dossier
Included
ROUTE 03
Full Custom
Most Advanced
Best for
Exclusive IP, receptor-validated
Starting point
Ground-up formulation
Customization
Full bespoke design
Validation
Receptor + EEG testing
IP ownership
Exclusive — owned by you
Lead time
~30 days
MOQ
From 250 mL
Regulatory dossier
Included
Not sure which route is right for you? Send us your brief and we’ll point you to the right fit.
Why brands choose custom
Built for how product teams actually work.
250 mL
Low minimum
Develop a real custom ingredient without a six-figure commitment - minimums start at 250 mL.
250 mL
Low minimum
Develop a real custom ingredient without a six-figure commitment - minimums start at 250 mL.
Resiliency
Resilient supply chain
European, Israel + US production for reliable lead times and fast restocks.
Resiliency
Resilient supply chain
European, Israel + US production for reliable lead times and fast restocks.
Rx
Dossier included
Every custom formula ships with the regulatory documentation for its market.
Rx
Dossier included
Every custom formula ships with the regulatory documentation for its market.
30 days
Days, not quarters
From brief to a validated sample in 30 days - before a traditional flavor house has even scoped the project.
30 days
Days, not quarters
From brief to a validated sample in 30 days - before a traditional flavor house has even scoped the project.
