A New Category of Alt Beverages
BUUZ® is a 37-terpene functional formulation engineered to produce light alcohol-like sensations - warmth, ease and a mild lift - through receptor systems rather than ethanol.
BUUZ®
BUUZ® is a 37-terpene, data-driven botanical formulation developed by Eybna to bring light alcohol-like sensations into low- and no-alcohol beverages - warmth, ease, a light buzz, and reduced alertness, without ethanol.
Designed through BNA™ to interact with mood-related biological pathways, BUUZ® was evaluated in three double-blind, placebo-controlled consumer studies with 485 participants, using 5 mg in a 250 mL carbonated beverage.
BUUZ® delivered measurable alcohol-like sensory effects at 45 minutes, with no significant difference in negative effects compared to placebo.
485
Participants
37
Terpenes
4
Receptor systems
5 mg
Per 250 mL serving
Consumer Studies
Three randomized, monadic, double-blind, placebo-controlled consumer studies. Participants consumed a 250 mL carbonated beverage containing either 5 mg BUUZ® or placebo.
Percentage of change in the feeling 45 minutes after drinking
Validated, Certified and Awarded
Ingredient Idol 2025
Food Grade
Only Natural Ingredients
Botanical Derived
OU Kosher
Non GMO
THE PROMISE
A New Category of Alt Beverages
BUUZ® delivered measurable alcohol-like sensory effects at 45 minutes, with no significant difference in negative effects compared to placebo.
Tolerability
No significant difference in negative effects versus placebo.
Across all three studies, participants reported no significant difference in negative effects between BUUZ® and placebo.
How It Works
BUUZ® was designed to create one coherent alcohol-alternative sensation through botanical terpenes instead of ethanol.
Endocannabinoid system
Supports the body’s sense of balance and ease, helping shape the relaxed, settled quality of the BUUZ® experience.
GABA
Associated with downshifting and reduced tension, helping create the softer, calmer side of the alcohol-alternative sensation.
Serotonergic
Linked to mood, warmth, and emotional tone, contributing to the light social lift that makes the experience feel more open and pleasant.
Dopamine
Connected to reward, motivation, and anticipation, helping give BUUZ® its subtle “buzz” without relying on ethanol.
Focus Category Winner
Judged live against the flavor majors.
BUUZ® won the category. SupplySide Global Ingredient Idol 2025, Focus Category Winner.
How it goes into your product.
Supplied as
Liquid terpene formulation
Use level
5 mg per 250 mL serving
Designed for
Low and no-alcohol beverages
Sensory
Warmth, ease, light buzz
Clean label
Botanically derived, no ethanol
Customization
Adjustable to your base and format
Compliant with the frameworks your market requires.
FEMA and EFSA compliant. Manufactured in certified facilities. Market-specific regulatory dossiers are prepared per formulation and territory.
IN DEVELOPMENT
A non-alcoholic beer format, in advanced development.
Looks like beer, foams like beer, drinks like beer. No alcohol, BUUZ® inside.
Read the White Paper
BUUZ® White Paper, January 2026. Three randomized, monadic, double-blind, placebo-controlled consumer studies.
Who It’s For
Built for teams launching into low and no alcohol.
Beverage brands adding a functional SKU
Co-packers and contract manufacturers
Hospitality and on-premise groups
Functional beverage startups
Certifications
FAQs
What certificates do your products have?
Each of our products has an OU kosher certificate, cannabinoid, terpene, and microbiological certificate. Our CoA includes Cannabinoids, microbiology, and heavy metals. Other than CoA we provide SDS, CoO, GMO, and TDS.
Where can I find SDS and CoAs on your products?
We recommend reading the Safety Data Sheet before handling our terpene products. You can find the SDS and CoAs of each product at the bottom of the product page. If you have questions, contact the Support Team to further learn about the safe use of the terpene formulations.
Are Eybna terpenes food-grade?
We certify that all of our formulations are assembled only of materials allowed for use as flavor ingredients intended for human consumption, or as indirect additives according to Section 21 CFR of the Federal Food, Drug and Cosmetic Act. Also, we are compliant with the European Council Directive 88/388/EEC and EU Regulation 1334/2008.
Do you do customized terpene formulations?
Yes we do. We tailor make formulations to fit your exact needs and empower your brand. Based on your specifications, strain analysis are created from scratch according to your needs and product statement. Once developed, the custom formulation will be produced on a made-to-order basis and exclusively for you. Our dedicated development team guarantees a short turn-around time and non-compromised product satisfaction.
Do you sell large quantities?
Yes, we sell large wholesale quantities. For orders larger than 2 Liters, please Contact Us for volume pricing.
Where are your formulations produced?
Our formulations are developed and produced in our in-house laboratory in our R&D center based in Israel.